Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]
Wonderhood Studios appoints CRM specialism lead
Caroline Parkes joins the independent agency from Rapp
Highlights from the DMWF Global 2024
Brand-building, brand messaging, and brand-resilience When defining brand messaging and personality, it’s crucial to establish what your brand is and, more importantly, what it isn’t. Ruchika Kalra, brand director at Lastminute, highlighted GymShark’s clear message: “We do gym.” This simple statement conveys the company’s focus and helps potential customers understand when the brand’s offering can […]
Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature […]
Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns
What are responsive search ads? Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating the ad. Google’s machine learning systems will mix headlines and descriptions and test different combinations of the ads to learn which performs best […]
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
A brief history of Google’s mission to make the web faster In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly. In order to entice website owners into actually caring about this, in […]
AI-powered martech news and releases: June 27
Small companies are the biggest adopters of AI, according to a new report. Pipedrive’s Annual State of Sales and Marketing report found 42% of companies with 10 or fewer employees are now using AI tools. This compares with 37% of companies with 11 to 100 employees and 23% of companies with 100+ employees. Now, here […]
Organic link building for sales landing pages by Citation Labs
Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics […]
12 Important Image SEO Tips You Need To Know via @sejournal, @lorenbaker
Images often make up the largest part of webpages. They have their own tab on Google results and even their own algorithm. Appearing in image results should be part of a complete SEO strategy to reach users looking for images. Your content should contain high-quality images either way, so why not optimize them too? It’s […]
Alt Text: What It Is & How To Write It via @sejournal, @olgazarr
In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important […]